A photo has been released on the official Royal Family Instagram account this morning, which shows Her Majesty the Queen smiling.
The photo was shared by Buckingham Palace to mark the 95th birthday of the Queen, which she celebrates without Prince Philip.
Prince Charles and the Duke and Duchess of Cambridge's also re-posted the radiant photo of Her Majesty on their respective Instagram accounts.
Celebrations will be a subdued this year with no traditional gun salutes while the Queen observes a two-week mourning period following the death of her husband the Duke of Edinburgh at the age of 99.
Previous plans to release a new birthday photograph of Her Majesty were scrapped following the Duke of Edinburgh's death on 9 April.
The Instagram post released earlier today was accompanied by the simple caption: 'Today is The Queen’s 95th birthday.
'The Queen was born at 2.40am on 21 April 1926 at 17 Bruton Street in Mayfair, London. She was the first child of The Duke and Duchess of York, who later became King George VI and Queen Elizabeth.
'This year Her Majesty remains at Windsor Castle, during a period of Royal Mourning following the death of The Duke of Edinburgh.'
On the same day the world's oldest reigning monarch marks her 95th quietly at Windsor Castle, it is revealed she is a bigger ‘global brand’ than Beyoncé, Kim Kardashian, David and Victoria Beckham and Oprah Winfrey.
Research has confirmed the British Royal Family is the world’s fifth biggest ‘corporate’ brand, ahead even of Nike, Coca-Cola, Microsoft and Disney.
The finding comes from research commissioned for a True Royalty TV documentary about the Queen to mark her 95th birthday today.
It monitored the 37 most relevant individuals in nine celebrity families, as well as ten global brand names between January 2017 and March 2021.
Articles were monitored and translated from 65 languages into English from most countries worldwide.
The research reveals that Queen Elizabeth’s ‘personal brand’ is 16 times bigger than singer Beyoncé and 6 times the size of Kim Kardashian and Microsoft founder Bill Gates.
It is also nearly 3 times the size of that of Oprah Winfrey, and 23 times bigger than the Beckhams’.
The British Monarchy as an institution is the fifth most talked about brand in the world, after Facebook, Amazon, Google and Apple, and is ahead of huge global players including Coca-Cola, Microsoft, Disney, and Nike.
The research also highlights how big the Royal Family corporate brand is compared to multinational corporations.
Brand and business experts interviewed in the programme estimate the Royal Family’s brand value at around £71 billion, with the Queen’s personal brand worth at around £35 billion - similar to the values of household brands such as Coca Cola.
Kubi Springer, an award-winning International Brand Consultant who has worked with Nike, L’Oreal and Rolls-Royce, tells the programme: ‘Nike, Ferrari and Coke, when you combined those brands together, the Queen’s brand has more articles than those three combined which is really powerful.’
The research is included in Elizabeth at 95: The Invincible Queen, celebrating the Queen’s birthday and role alongside Philip as chief executive of the family ‘Firm’, which premieres today on subscription service True Royalty TV.
The British Freedom Party wish Her Most Gracious Majesty Queen Elizabeth II a Happy 95th Birthday.
God Save The Queen.
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